Case Study

FAST, GLOBAL, AND ENTREPRENEURIAL: SUPPLY stove of mountains oversight, HONG KONG STYLE An Interview with sea police captain Fung BY JOAN MAGRETTA S UPPLY bowed stringed instrument MANAGEMENT is Working its Way onto the strategical agendas of CEOs in an expanding list of industries, from autos to personal computers to fashion retailing. Propelling that diverseness is the restructuring of international competition. As companies localise on their core activities and source the rest, their succeeder increasingly depends on their ability to control what happens in the note value apply outside their own boundaries. In the 1980s, the focus was on provider frag custodytisenerships to improve cost and quality. In todays faster-paced markets, the focus has shifted to innovation, flexibility, and speed. put on Li et) Fung, Hong Kongs largest export business company and an innovator in the development of supply chain management. On behalf of its customers, primarily American and European retailers, Li et) Fung plant life with an ever expanding network PORTRAIT BY LANCE HIDY 103 SUPPLY CHAIN MANAGEMENT, HONG KONG STYLE of thousands of suppliers around the globe, sourcing clothing and otherwise consumer goods ranging from toys to fashion accessories to luggage.

Chairman succeeder Fung sees the company as expound of a new generate of professionally managed, focused enterprises that dampen on Hong Kongs expertise in distribution-process technology-a host of informationintensive service functions including create development, sourcing, financing, shipping, handling, and logistics. Founded in 1906 in southern China by schoolmaster Fungs grandfather, Li &) Fung was the first Chinese-owned export company at a time when tbe China craftiness was controlled by foreign change houses. In the early 1970s, skipper was teaching at the Harvard bill of reasoning School, and his materializationer brother, William, was a newly minted Harvard M.B.A. The two young men were called home from How do you define the diHerence between what Li & Fung does today-supply chain managementand the...If you want to maintain a full essay, ordain it on our website: Orderessay

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