Online Marketing In Sri Lanka

Online Marketing In Sri Lanka I. Online Marketing in Sri Lanka 1. Introduction The maturation of online market in Sri Lanka is lagging behind when compared to developed countries. The bankers espousal of online market is more than a technical issue. Country specialise factors such as differences in culture and business evade are influencing the nature and type of appropriate IT solutions including online trade. Therefore the market strategies must be suitable for the country to reach and drop dead with the target audience.

Online market and selling has enabled business organizations to provide give way quality products and services, reduce costs and s horten deliver times. Kotlar defines online marketing as marketing conducted through interactive online computer systems, which link up consumers with sellers electronically. (Kotlar et al, 1997) A company engaging in online marketing can use methods ranging from hosting an informative web site to takin...If you penury to get a full essay, order it on our website: OrderEssay.net

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