4 major characteristics of services and the marketing strategies available for the service organization

Qns: Discuss the 4 major characteristics of go and the market strategies in stock(predicate) for the run organization.

Qns: What are the primary differences between product and gains? Give examples that sidle up these differences between product and services. Give examples that highlight these differences and provide examples of hybrid offer.

Qns. Using a service example of your choice, explain how the service high society fuel deal with intangibility, inseparability, variant and perishability.

Four Major characteristics of services:1) Intangibility

2) Inseparability

3) Variability

4) Perishability

Intangibility

*Lack of tangible assets which can be seen, touched, smelled, heard or taste prior to purchase. E.g., education, air travel, uncontaminating events, highly nonphysical

*Purchasing movie ticket, buy you an experience, services subjectively evaluated

*Own set of perceptions and expectations, opinions differ regarding value of experience

*Customer returns kinfolk with a memory of experience and obtain physical ownership

Tangibility

*Anything that can be offered to a market for attention, acquisition, use, or consumption that cleverness satisfy a want or need

*Tangible assets; seen, felt, tasted or touched

*E.g.



shoes, objectively evaluated before actual purchase

*Take shoes home, confine ownership and physical possession of a tangible object

Hybrid affirm

*Offer a tangible product with their service, service is still intangible because consumer are purchasing the service, not the good

*Restaurant, consumer are paying the restaurant to prepare the food for them

*Evaluation of service is based on how well the restaurant prepared the food

*To reduce intangibility, an airline company feature tangible assets such as their airplanes, pilots, flight attendants, or other personnel in an advertisement

Inseparability

*Refers to the service providers physical community to the service being provided

*Involve customers involvement in the service production process

*Service is performed and consumed at the same time, with the quality of service highly dependant on the ability of the...

Very interesting points of marketing the services and how to differentiate them from marketing the goods.

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