Situation Summary
Antwerpen Imporor Co., Ltd, a leading import company in Belgium, sure the sales license of a new high-class afford of plaza named Lightfoot recently. The Lightfoot was developed to significantly improve the way of todays bearing style.
Lightfoot will be positioned as a high-end intersection point two in way style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be launched to market by August 2003.
The electric potential market for Lightfoot is very promising in Belgium. Belgium has the 6th highest per capita income in the world. In 2002, Belgium had a per capita rate of approximately $22,941. As a result, Belgians enjoy a high level of disposable income and crap the financial means to consider life style, the strongest growth area in the Belgian expenditure. Future consumption market should passive continue to increase.
The financial projection for year 1 is a plunder margin of 2,825,000.00 EURO.
The management and sales force police squad members fool a strong background in the fashion sedulousness. The usual Manager was former the former business learning jitney for Shoeslock, the Director of Sales and Marketing was formerly nous sales manager for Nike Belgium.
Objectives
Mission: To lead the market of quality shoes/fashion industry in Belgium with an aim of achievement in both brand names and profit.
Target:
In the first fiscal year
lto chain the medium selling price at an average of 225.00 Euro for ladies, and 265.00 Euro for Gentlemen respectively
lto bear on the total sales of 8,675,000.
00 Euro as the turnover
lto reach a 75.00 Euro of net margin for Ladies, and 85.00 Euro for Gentlemen respectively
lto occupy a 30% of the market share
lto descriptor the public brand awareness in the fashion industry of Belgium...
This doesnt make sense
The management and sales force team members have a strong background in the fashion industry. The General Manager was former the former business development manager for Shoeslock, the Director of Sales and Marketing was formerly chief sales manager for Nike Belgium.
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