Compaq and HP

The uniting between Hewlett-Packard and Compaq in my opinion was strictly for financial gains between the CEO Ms. Carly Fiorina and some off the executives on her staff. In order to justify this opinion, mavin must look at the recent strategic planning of the company first sooner the realization that Compaq and its brand build was soon to be consistently eliminated out of the picture.

Corporate dodging describes the companys overall direction in the name of its general attitude toward growth; along with the business strategy should emphasize the competitive position of the companys product and services in the specific industry the company is competing in. It appears from the out set of the merger between HP ands Compaq that the strategic vision of the executive leading was to acquire Compaq and then merge their product lines into Hewlett-Packards. This merger is systematically eliminating the Compaq name except for a few products that were significant for bodied growth, and to keep profit levels up due to customer actualisation of the Compaq brand name.

This is explained from an article taken out of BusinessWeek.com - In a significant shift, HP is moving away from using the Compaq name in business products, despite better brand experience in corporations. The Compaq name is getting pushed further aside in the no-longer-so-new Hewlett-Packard.



A year after completing its acquisition of Compaq Computer, HP is downplaying the Compaq name in its business products, arguing it is easier to sell one brand to collective customers.

Over time, all of your business products leave behind become HP, Alex Gruzen, the head of the companys notebook and handheld computer unit, tell in an interview on Monday. Gruzen said it would be easier for HPs corporate sales force if all its enterprise products carry the resembling primary brand name. The move...

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